Source Title: Jay Chou and Hollywood Visual Effects Factory Reunited with “The Greatest Work” to trigger “Time Reversal”
July 11, 2022, Taipei – After six years, Jay Chou will release his 15th album “The Greatest Work” on July 15. The music video of the song of the same name will be released first on July 6, and immediately Become a hot spot for detonating discussions. In order to build the stunning visual effects, digital artists from Digital Domain Group Limited (“Digital Domain”) spent about three weeks participating in the work, their figures were spread over 25 shots, and the core aspects involved included special effects, pre-compositing Wait. This is the first appearance of the virtual Teresa Teng in “Magic World Tour – Taipei Station”, and Jay Chou sang “How Do You Say”, “Red Dust Inn” and “A Thousand Miles Away” on the same stage, the two have joined hands again.
At the beginning of “The Greatest Work”, Jay Chou walks into the Samaritan department store in Paris, and by playing the piano in this iconic building with a history of more than 150 years, triggers a time-space tunnel leading to the 1920s.
Different from conventional expectations, when the unique “romantic” of Time Reversal became the purpose of the music video, Digital Domain chose to use constantly floating particles to create a dreamy feeling for the overall picture – the artist set the size of the particles and their distance and position, Thereby enriching the spatial hierarchy that can be perceived. At the same time, the additional particle trailing effect and the resulting particle drift shape make the relatively static space have fluidity under the premise of matching the movement of the camera. Specifically, the process of particle falling is driven by hydrodynamics, and the matrix algorithm is used to programmatically control the movement path of the beam. Sufficient pre-testing and sophisticated carving techniques endow every seemingly unintentional particle with vitality, achieving a balance between live-action shooting and stylized processing in the visual dimension.
Digital Domain is a pioneer in the virtualisation of sensory experiences. After 29 years of transformation, Digital Domain, which was born in Hollywood, has gradually achieved global expansion in the fields of visual effects, virtuality and visualization. The pursuit of creative strength and advanced technology has prompted Digital Domain to continue to introduce unparalleled craftsmanship into the creative process to create hundreds of films and series, thousands of commercials, game images, experimental and immersive experiences. Representative achievements include: “Titanic”, “A Dream Come True” and “Rebirth”, which won the Academy Award for “Best Visual Effects”, the “Avengers” series, which created a box-office myth in history, and the “Avengers” series that continuously broke through the popularity index. The word-of-mouth work “Stranger Things” fourth season and so on.
With the upgrading of presentation demands and aesthetic standards, Digital Domain is committed to integrating technologies and processes that were once only used in film and television into a more diverse next-generation sensory experience. The duet across time and space is the positive result of this attempt.