Jay Chou’s latest video featuring La Samaritaine has garnered over 90 million views. Will Chinese tourists flock to Paris department stores now?
what happened: The King of Chinese Pop is back. After six years, Jay Chou finally released a new album on July 15. Ahead of the release, the Taiwanese singer-songwriter shared the music video for his latest July 6 single, “Greatest Works of Art,” which references Salvador Dali, Monet, Matisse, Munch and Van Gogh pop artist. Interestingly, the video begins and ends with footage of the artist performing at La Samaritaine, the LVMH-owned department store in Paris, which reopened last June after a 16-year renovation.
Yi Jing: Living up to his nickname, the multi-hyphenated artist is known for his fusion of Eastern and Western music styles, and has sold over 30 million records during his career.In addition to paying homage to theaters and music stations across Asia, he has also appeared in Hollywood films such as Green Hornet and now you see me 2He has served as an ambassador for the Swiss luxury watch industry TUDOR. The new music video was once again in the global spotlight, with over 109 million views on Weibo (plus 3 million views on YouTube) within nine hours of its release.
But it is not only Cao who can get propaganda support. By highlighting La Samaritaine in video and lyrics – “I play a magical symphony, I walk around Samaritaine, after years of renovations” – the musician can enhance this iconic Parisian retail building brand awareness. After all, this isn’t the first time Cho has drawn attention to a tourist destination: his 2020 single “Mojito” shot in Cuba has sparked a flurry of memes, tribute videos, articles, mojito promotions, and even screams The Cuban embassy in China hopes to attract more Chinese tourists to the island. Continue reading full text here