In March last year, in order to meet the huge demand of music lovers for online performances, Tencent Music Entertainment Group (hereinafter referred to as TME) panoramic music live entertainment brand “TME live” came into being.As one of the four major brands of TME, Kugou once again held two high-level and high-popular online concerts with TME live during the weekend that just ended July 10-11: Lin Junjie<圣所finale>At the terminal, Mao Buyi’s new album “Guide to Baby Birds” premiere, and the fans feel the charm of the concert in the air. In the past year or so, Kugou and TME live have provided fans with more than 60 online music feasts at an average frequency of at least once a week.
TME live mainly has two presentation forms: “offline preparation + online live broadcast” and “pure online”. With the leading sound field research, ultra-clear digital audio and video technology and leading technology of streaming media transmission, it breaks the online and offline The gap of space not only provides high-quality visual effects for music fans watching in Kugou, but also brings you a more immersive viewing experience. In addition, Kugou and TME live also pay special attention to the entertainment and interactivity of the performance. The platform draws the distance between music fans and singers by planning various creative links such as reading barrage, answering fan questions, and ordering songs.As on July 10th by Lin Junjie<圣所finale>At the terminal concert, JJ interacted with Kugou fans, sang “Heart Wrapped Light” with fans, played the game of “Drawing I Guess”, and gave the fans in front of the screen the feeling of being there in person.
Both Kugou and TME live have attracted many singers and bands to join the online live broadcast camp with their unique operating ideas and powerful resources. At present, the singers performing include from Andy Lau and Wu Bai, who are well-known to their parents, to Mayday, Wu Qingfeng, Zhang Shaohan, and Eason Chan, who accompanied the youth of the 80s and 90s, to Zhou Shen, Chen Linong, and Shidai who are loved by the post-95s and post-00s. More than 100 celebrity singers such as Youth League, End of the World, Ava Max, etc.
In addition, TME live presented by Kugou has also been unlocking various music genres, such as pop, electronic, rap, rock, national style, reggae… In the near future, the world‘s top electronic syllable Tomorrowland will be moved online to perform one. A cross-time zone electronic music carnival. These rich and diverse Live performances launched by Kugou Music have opened up the aesthetic boundaries of music fans, allowing vertical niche music to gain many fans.
Currently, offline concerts are gradually recovering, but Kugou Music will continue to work with TME live to adhere to the two-line business parallel, launch more shocking online music feasts, and provide users with better quality and diversified music performances. Every music fan can enjoy live in Kugou.