Let’s Shake the Sun Together Withdraws as Spring Festival Movie War Heats Up
The Spring Festival movie war has taken a surprising turn as “Let’s Shake the Sun Together” has suddenly announced its withdrawal from the film schedule, leaving four major movies to enter the box office “sprint.” The film, which accounted for less than 4% of the schedule, has decided to postpone its release to March 30, disappointing fans and industry insiders.
The decision to withdraw the movie comes after a disappointing box office performance on Valentine’s Day, which may have prompted the move to reduce potential losses. The film is a warm realism-themed movie about two young people who are seriously ill and embark on a healing journey full of love and power. Despite its high Douban score and good reputations, the film just couldn’t compete with the strong line-up of Spring Festival releases.
Industry insiders have noted that “Let’s Shake the Sun Together” faced tough competition from established filmmakers like Jia Ling and Zhang Yimou, making it difficult for newcomers to secure resources for their films. The high-reputation and low-ranking movies were overshadowed by familiar faces, leading to the withdrawal of “Let’s Shake the Sun Together” sparking heated discussions about film scheduling issues.
As the Spring Festival enters its final days, four movies, including “Hot and Spicy,” “Flying Life 2,” “Bear Infested: Reverse Time and Space,” and “Article 20,” have dominated the box office, accounting for over 90% of ticket sales during the festival. “Hot and Spicy” has already surpassed 2 billion yuan at the box office and may lock in Spring Festival ticket sales in advance, while “Flying Life 2” and “Bear Infested: Reverse Time and Space” have shown great potential.
With the total box office during the Spring Festival already exceeding 5.8 billion yuan, this year’s Spring Festival films are expected to break previous box office records for the same period. The strong line-up of movies and the ongoing battle for ticket sales are set to make this Spring Festival one for the records.