Louis Vuitton started a new journey of exploration in the Web.3 world in Paris, unlocking a unique way of travel. The much-loved Louis Vuitton classic hard case, for more than 160 years, has been constantly innovating in different forms and materials, highlighting the brand’s innovative ideas and creativity. Now the brand’s first digital hard case – VIA Treasure Box is born, leading users to explore new dreams and Reality. Adhering to the Louis Vuitton brand concept, this hard case injects a steady stream of power into future creative work experiments. The corresponding digital key will be issued a few weeks after the purchase of the digital hard case, and the first digital collection that combines extraordinary works and digital culture will also be unlocked accordingly.
On June 8, Louis Vuitton will add a registration page on its official website. The limited edition VIA Treasure Box is priced at 39,000 euros, and the brand will regularly launch limited edition new products every year to create an immersive display experience. Collectors of each VIA treasure box enjoy long-term ownership protection, and treasure box owners can continue to purchase digital keys to continuously unlock brand new products. The treasure box will display each collection in digital form, combined with a dedicated access path to the corresponding physical object, presenting an unparalleled wonderful experience for the owner.