A measure strongly desired by the institutions – with the Municipality of Milan at the forefront of dialogue with the Ministry of Health – and by operators: exports, which according to Fashion economic trends in 2021 exceeded 67.9 billion euros (+ 21%), remains decisive in the balance of the made in Italy fashion sector. The former USSR countries are not in the top 10 of Italian fashion customers, but non-European markets, in 2021, recorded a more dynamic trend than the general average, with increases of + 21.8% for fashion in the strict sense and + 55.7% for related sectors such as eyewear, beauty and jewelry.
The Milan fashion week Women’s collection, scheduled from today to Monday 28 February, will present the collections for autumn-winter 2022/23. Woman and, in many cases, also man. The event, which can be followed in streaming thanks to agreements with some technological players such as Tencent (in September 2021 there were 56 million users, of which about 30 million Chinese, who still cannot travel today), starts tonight with the inauguration of the Fashion hub dedicated to the promotion of young talents which this year will be set up at the new Adi Design Museum.
Milan returns to the showcase with new locations
Fashion week returns to showcase Milan “in the round”: from the Arcimboldi Theater (where the Capasa Milano brand, a new project by Ennio Capasa, will be presented this evening), to the Palazzo del Ghiaccio (which will host Moschino and Philosophy); from the Rotonda della Besana (Luisa Spagnoli) to the Pac (Tod’s), passing through the Conservatory (Etro). Without forgetting the headquarters of the brands that have contributed to redesigning the fashion geography of the Lombard capital: Gucci in via Mecenate, Prada in via Lorenzini, Giorgio Armani in via Bergognone, Fendi in via Solari, 21 in via Archimede.
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