ROME – On the occasion of Design Week, the Range Rover House opens its doors in a dedicated space in via Amerigo Vespucci 8, in the Porta Nuova area. A location where guests will be welcomed until April 21st, with exclusive experiences, capable of best reflecting the “modern luxury” philosophy of the brand. The same philosophy that inspired the environments of the House, where an enveloping atmosphere, characterized by essential design, refinement and sustainable elegance, will make guests appreciate the essence of the brand.
The spaces of the Range Rover House Milan offer a hospitality lounge reserved for customers of the British brand, a showroom area open to visitors and an outdoor area where it is possible to admire the Range Rover Evoque Milano Dark Edition, a special series made in just 50 units . The setup is completed by the SV Room, an area dedicated to the SV (Special Vehicle) universe, the exclusive Range Rover customization program, the true jewel in the crown of the brand. Precisely in this space, guests will be able to discover the infinite configuration possibilities of SV cars, assisted by a product expert. The calendar of events includes design talks, creative conversations and show-cooking with starred chefs, as well as morning energy ignition sessions, beauty experiences, mixology and much more. To complete the offer of opportunities, until April 19th, it will be possible to experience the thrill of the test drive experience on board the Range Rover range, to drive through the streets of the city of Milan, the capital of design. Furthermore, for a more immersive and prolonged driving experience, on Saturday 20th and Sunday 21st, you will be able to leave the city limits to experience exclusive moments in the company of the team of Land Rover instructors and go as far as Franciacorta.
“I am particularly proud to have been able to take advantage of the magnificent opportunity of the Design Week to open the Range Rover House in Milan – declared Marco Santucci, managing director of Jaguar Land Rover Italia – I add, it is the first in Europe to open the doors within an urban reality. Being able to welcome our customers into this space, to offer them a modern luxury experience, in tune with their passions and values, confirms our determination to always put them at the center of everything we do.”