Summary
[National Day holiday boosts the cultural tourism consumption industry to improve steadily]Forecast data from the same journey shows that during the “11th” long holiday in 2021, the number of domestic tourists in the country is expected to reach 650 million, recovering to more than 80% of the same period in 2019 . Although affected by the epidemic, the way consumers travel has quietly changed, but reporters learned from major tourism platforms that the willingness to travel during the holiday season has increased. Data from Spring Airlines shows that more than 90% of passengers book National Day tickets on the platform half a month in advance. In addition, on the 29th, the person in charge of the Passenger Transport Department of the National Railway Group introduced that from the perspective of the pre-sale of railway 12306 tickets, this year’s “October” holiday period “compensated” visits to relatives, tourism and other passenger flows are intertwined. From September 28 to October 8, the national railways are expected to send 127 million passengers. Dongxing Securities believes that per capita tourism expenditure is showing a positive trend, and tourism revenue is expected to further improve marginally. Some organizations said that with the recovery of inter-provincial travel, tourism consumption will continue to grow further, and they continue to be optimistic about the long-term recovery trend of the industry. (Economic Information Daily)
The National Day holiday is approaching, and with the further boost in consumer sentiment, the holiday consumer market is expected to improve steadily.
Forecast data from the same journey shows that during the “11th” long holiday in 2021, the number of domestic tourists in the country is expected to reach 650 million, recovering to more than 80% of the same period in 2019. Although affected by the epidemic, the way consumers travel has quietly changed, but reporters learned from major tourism platforms that the willingness to travel during the holiday season has increased.Spring AirlinesData shows that more than 90% of passengers book National Day tickets on the platform half a month in advance. In addition, on the 29th, the person in charge of the Passenger Transport Department of the National Railway Group introduced that from the perspective of the pre-sale of railway 12306 tickets, this year’s “October” holiday period “compensated” visits to relatives, tourism and other passenger flows are intertwined. From September 28 to October 8, the national railways are expected to send 127 million passengers.Dongxing SecuritiesIt is believed that per capita tourism expenditure is showing a positive trend, and tourism income is expected to further improve marginally. Some organizations said that with the recovery of inter-provincial travel, tourism consumption will continue to grow further, and they continue to be optimistic about the long-term recovery trend of the industry.
After nearly two months of box office downturn, the movie market during the National Day was also high hopes. It is reported that 11 films will be released on the National Day file this year. Among them, “Changjin Lake”, “My Fathers and Me”, and “Five Boys Who Fell in the Water” received more market attention. Take “Changjin Lake” as an example. Previously, the outside world predicted its box office to be between 3 billion yuan and 5 billion yuan. So far, the film’s pre-sale box office has exceeded 100 million yuan.
“The holiday consumer market will be based on prosperity and stability. Compared with previous years, this year’s National Day consumption will highlight four major trends: first, local consumption, peripheral consumption, and home consumption will become new hotspots; second, green consumption, smart consumption, and health Consumption is more popular; third, the demand for individualization and quality has increased, and the enthusiasm for mid-to-high-end consumption continues; fourth isOnline and offlineAccelerate integration, and the demand for experiential and scenario-based consumption will continue to increase. “Introduced by Wang Bin, Deputy Director of the Department of Consumption Promotion, Ministry of Commerce.
(Source: Economic Information Daily)
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