A year later, Norse Projects, a fashion brand from Copenhagen, Denmark, and Los Angeles-based artist Geoff McFetridge officially released their second joint collection. The new collection is inspired by the outdoors, choosing to build gear for nature travel while focusing on the elements that shape our perception of the outdoors.
The collection is divided into two parts, the first, dubbed “McTechridge,” focuses on technical stretch nylon styles, followed by the second, inspired by vintage pieces in Geoff McFetridge’s personal wardrobe, in durable twill. and CashPad made. CashPad is an alternative to synthetic insulation, constructed from recycled cashmere and wool sweatshirts. Geoff McFetridge said at the launch of the series:
“The collection contains many pieces that are influenced by years of being outside in varied conditions. Everything can be used in a multiple of ways and all the pieces work together if layered and combined, in and out of the mountains.”
“The collaboration culminated in a river trip. We used the clothes (they worked amazing) on a multi-day float down the Flathead River in Montana. Tucker and Ely Phillips filmed and took photos as we fished, drew and paddled from the Canadian border south to Whitefish. Similar to the bike packing trip we took as a part of my first collection this trip was about seeing how far out into the world a project could take us. Just as my studio benefits from a broad range of influences, I believe my collaborations with Norse Projects also benefit from this varied mix of art, adventure and design.”
Norse Projects x Geoff McFetridge’s new joint series has landed on the Norse Projects online store for sale, and interested readers may wish to learn about it.