HAMASKIFA x shelly gross | Photographed by: Rotem Labell, photographed by: Aliza Sharaga, styling: Tami Arad, make-up and hair: Gali Kern
(In the role of clothes, from the top: romantic shirt, h&m. Button-down shirt, h&m. Wheat-colored shirt, cos. dress, reserved. Jeans that Eliza brought from home, denim shirt from Maya’s closet, samba sneakers that came with me)
Yes, your eyes are not deceiving you: this is a joint collection of glasses by ‘HaMskifa’ and mine.
The observer – Maya Sapir, an optometrist, or actually: the optometrist, the one I’ve been going to for years, since the days when she worked from home.
Beyond the fact that she is a super professional, she is also an entrepreneur, an importer who manages to bring in indie brands that you don’t see everywhere, and the designer of the house brand, “HaMskifa”, which is made from Italian raw materials by hand in the same factories that produce for many other similar brands in the world.
With her, I fell in love with glasses for the first time, so much so that at some point I simply stopped using contact lenses, because without the glasses I looked less like myself.
In any case, we got together and put together a joint collection with four glasses models that meet the main requirement of both of us for glasses:
to make us feel more beautiful with them than without them.
Each of the four models comes in five color options and all four work great in both sunglasses and eyeglasses versions (they also fit large numbers).
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Another thing: each model was named after a character in the Nancy Meyers movies
01 erica – White golfers? A house in the Hamptons? Diane Keaton? In its name. Regardless, it’s a model that reminds us of the glasses Julia Roberts had in the nineties.
02 harry – Still in the same movie (something got to give), just named after Jack Nicholson’s character.
03 jane– and in a quick move to Santa Barbara, croissants and Meryl Streep (from the movie it’s complicated).
04 jules – named after Anne Hathaway’s character in “The Intern”.
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Links to the models, so you don’t have to look for them yourself:
jules – Sunglasses version, eyeglasses version (of course I have them in a toffee shade – which looks more relaxed in reality, and also as sunglasses, in black).
jane – Sunglasses version, eyeglasses version (I have them as reading glasses, in a tortoiseshell shade).
harry – Sunglasses version, eyeglasses version (I have them as tortoiseshell reading glasses and as tortoiseshell pink sunglasses).
erica – Sunglasses version, eyeglasses version (I don’t have those yet, but it’s a matter of time, I want them in Tortoise. Or Powder, or Forest).
The glasses are already on the site, and you can meet them at the “HaMiskifa” store at 98 Osishkin St. in Ramat Hasharon.
(Election day is an excellent day to drop by and visit the collection up close).
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We also designed bookmarks to come with the glasses and on each of them appears this quote by Rick Rubin:
Look for what you notice but no one else sees
These are operating instructions for life and glasses.