ONLY Unveils 2024 AW New Product Show at Shanghai Fashion Week
ONLY recently showcased its 2024 AW new product show at Shanghai Fashion Week, showcasing the collision of the brand’s new generation and trend energy. The event took place at Taiping Lake in Xintiandi, Shanghai, under the theme of “Collision of New Trends, Unbounded Styles” to explore the connection between classic context and trendy fashion.
The brand used innovative techniques to create a conflicting aesthetic that flourished in a desolate environment, blending urban aesthetics with virtual and real spaces. The show reimagined the new journey from multiple perspectives, bridging the past with the present and interpreting new trends with a fresh perspective.
Since its inception, ONLY has been known for its creative inspiration, incorporating cutting-edge technological fabrics to define the brand’s iconic fashion style for the modern era. The brand continues to push the boundaries of fashion aesthetics, allowing women worldwide to embrace and control fashion trends effortlessly.
The show encompassed mainstream fashion elements such as neo-retro, wasteland style, and Maillard, while also incorporating smart ideas to reflect the fusion of modernity and future, sports and fashion, and cityscapes with wilderness scenes in personal dressing styles.
Divided into three chapters, the event showcased a range of products against virtual backgrounds of various themes, creating a fashion landscape that traversed urban streets, wilderness landscapes, and futuristic realms. From the wasteland style series to the NBA joint series and high-end dress series, the collection offered a diverse range of styles catering to different tastes and preferences.
“Inherent contrast” was a defining feature of the “Collision of New Trends” theme, highlighting ONLY’s unlimited approach to style and redefining the concept of “Style” through craftsmanship, innovative fabrics, and rich colors. The brand’s products reflect a myriad of emotions, identities, and energies, allowing wearers to embody different personas in different settings.
The event concluded with a showcase of ONLY’s diverse new products, featuring trendsetting styles like neo-retro, wasteland, Maillard, and Dopamine, alongside innovative technologies such as color-changing fabrics and distressed printing. The brand’s focus on individual expression and comfort makes it a perfect choice for women who value freedom and uniqueness in their fashion choices.
To amplify the brand’s distinctive attitude, ONLY invited hundreds of fashion bloggers to showcase the multi-dimensional charm of women, extending the show’s inspiration beyond the runway and into everyday life. By integrating high-end luxury with diverse styles and upgrading its brand presence across various channels, ONLY continues to set the bar for fashion quality and possibilities, empowering young women to embrace confident, bold, and diverse fashion attitudes in any situation.