UNHCR, the United Nations refugee agency, launches an appeal for the Ukraine emergency and among the first to respond is the Otb Foundation – the foundation of the Otb Group of Renzo Rosso – to give concrete help to people and families forced to flee within national borders and to neighboring countries. Less than a week into the armed operations, it is very difficult to pinpoint the number of internally displaced people in Ukraine, but it is estimated that over 100,000 people have had to flee their homes to take shelter. The L’Oréal group with an economic and non-economic aid plan.
The commitment of the Otb Foundation
“No war is justified because it primarily strikes unarmed civilians without any fault, and the first victims are always the same, women and children – he explains Arianna Alessi, vice president of Otb Foundation -. We have been collaborating with UNHCR for a long time on projects to support refugees and displaced persons around the world, in Afghanistan as in Mozambique. It is the reference organization in international emergencies with a widespread presence that concretely helps refugees, knowing how to move in an effective and coordinated way. Unfortunately, the crisis is constantly evolving – adds Arianna Alessi -. We are also in contact with the organizations that are managing the arrival of people fleeing Ukraine to our country to help them ensure their fastest and most complete integration possible ».
And that of the Chamber of Italian fashion
Prompt response to UNHCR’s appeal also by the Chamber of Italian fashion , the association that organizes, among many events, the four Milan fashion weeks and that will allocate the contributions derived from the show room of the recently concluded women’s fashion week to the Agency One project. “Fashion builds bridges, promotes union between people and cultural exchange, spreads values of inclusion – comments Carlo Capasa, President of the Chamber of Fashion -. In these days of international crisis it is important to remember how everyone can contribute to building a better world and a sustainable and supportive future. Our attention is turned to all the people who suffer ».
The solidarity plan of the L’Oréal group
The French cosmetics multinational has launched a solidarity plan with local and international NGOs to support refugees. She donated one million euros to the cause through the L’Oréal Fund for Women. A first truck distributed personal hygiene products to refugees and will donate another 300,000 in the coming weeks. Furthermore, the group is helping its 326 Ukrainian employees and their families with whom it is in constant contact and, for those who have decided to leave the country, it has started a support mechanism through its local organizations in neighboring areas.
The numbers of the exodus
More than 600,000 refugees have already crossed Ukraine’s borders in search of safety in neighboring countries, but the numbers are growing by the hour. UNHCR is present with its staff in Ukrainewhere it has pre-positioned stocks of basic necessities that are distributed compatibly with the security conditions on the ground, extremely reduced at this stage even for humanitarian personnel.