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Pinalli accelerates sustainability by completely eliminating plastic from the packaging of shipments of products sold via e-commerce.
In recent weeks, the program to replace the gray polypropylene adhesive tape, traditionally used for online purchases, with a Havana gummed paper tape with glue of natural origin has become fully operational. The company has also abandoned the use of bubble wrap and plastic air cushions inside the packages, switching to recyclable and biodegradable paper protections.
The project – studied in collaboration with Raja Italia, the Italian branch of Raja Group active in the packaging market – involved an investment in new generation machinery and was accompanied by the introduction of a new packaging completely redesigned not only to reflect the new identity of the perfumery brand founded in 1984 in Fiorenzuola d’Arda (Piacenza) by Luigi Pinalli and Liliana Segalini, but also to highlight the strong commitment to a lower environmental impact. An example: the box is no longer two colors with a solid background, but brown with a single color of ink and in a smaller quantity.
«This decision represents a step forward in the company’s path towards more environmentally friendly practices and underlines its commitment to sustainability – explains the president and CEO of Pinalli Raffaele Rossetti -. Our ambition is to be at the forefront not only in offering a quality service, but also in promoting business practices that ensure the well-being of the planet for present and future generations. In this sense, the partnership established with Raja Italia, a true excellence in its sector, certifies the desire to move with concrete actions”.
The project created by Pinalli is part of a broader context of sustainable actions, the most relevant of which is the digitalisation of visual communication in a large part of the shop network with a consequent reduction in the use of paper media. Omnichannel is one of the distinctive points of the brand, thanks to the synergy between digital and physical: the over 200 digital touch points present in the stores allow, in fact, to navigate the e-shop – launched in 2012 – even from the shop and to purchase even in the absence of the product in the store.