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Over 480 formulation per 12 months developed in its Research & Development laboratories, greater than 30 million cosmetics and roughly 14 million mini vials of perfumes produced: Pink Frogs Cosmetics, a third-party cosmetics manufacturing firm celebrates its forty fifth birthday with rising numbers, from staff – round ninety – to a turnover that exceeds 10 million euros
A narrative that comes from far-off, within the province of Milan, when in 1939 Mario Locatelli based the “Ditta Individuale Imperiale Mario Locatelli”, devoted to the small manufacturing of hair merchandise equivalent to shampoos, conditioners, lotions and permanents. Pioneer within the sector, he’s the primary to create the new perm liquid and his merchandise are bought all through Italy. Just a few years later, a small wholesale hairdressing salon was opened subsequent to the laboratory the place different manufacturers of merchandise have been additionally bought. In 1956 his spouse Maria, a talented hairdresser, opened a faculty for hairdressers: it was the primary institute in Milan to be acknowledged by the Lombardy Region. Thus was born a circuit of hairdressing professionals who improve this occupation. The faculty assumes significance on a world degree, within the following years the Professional Makeup Academy is annexed which makes use {of professional} make-up artists who practice within the artwork of make-up additionally for the cinema and tv sector.
We are in 1979, within the second technology: the son, Roberto Locatelli, buys an industrial warehouse to mix the manufacturing of Locatelli merchandise with larger-scale third-party manufacturing. Pink Frogs is born: a fantasy model created on the finish of the seventies to a line of trichological merchandise. The brilliant colours, typical of the time, gave life to an extravagant emblem chosen particularly as a particular aspect of these years. Subsequently, the pink frogs disappear from the brand, however the title Pink Frogs stays, consolidating the expertise in third-party cosmetics Initially centered on hair care remedies, over time the enterprise has advanced, growing its manufacturing capability and experience, to the purpose of increasing its abilities to all so-called “white cosmetics”.
Since 1996, with the third technology, a brand new turning level for the corporate has taken over: the arrival of Matteo Locatelli, biologist, present CEO of the corporate, marks the start of a brand new chapter within the historical past, extending the exercise overseas . Pink Frogs – which celebrates its forty fifth birthday this 12 months – has two analysis and improvement laboratories that develop over 300 new formulation a 12 months and exponentially will increase manufacturing by diversifying its abilities, establishing itself within the skincare sectors, of hair and medical units. The firm emblem is up to date in its graphic design.
In 2019 Locatelli offered the newest Sustainability Report licensed in accordance with the worldwide GRI (Global Reporting Initiative) system, underlining the distinctive nature of being the primary Italian beauty SME to have this certification. The firm’s dedication to the setting and society is confirmed when, in 2023, it turns into a Benefit Company: the dedication to pursuing objectives of widespread profit within the train of financial exercise is made official within the statute.