BYREDO Invites You to Relive the Romance of First Love on 520
On 520, a day dedicated to expressing love, let BYREDO take you on a journey to relive the short and long days of your first love. Paper is short but love is long, and they are beautiful memories that can trigger resonance: having fun with classmates and friends, confiding your feelings to your crush, those secrets hidden on paper quietly circulating in the palm of your hand and under the table.
Whispered in a low voice, with the same heartbeat, the short letter becomes an intimate declaration of throbbing and romance. Picture after picture awakens the passage of time, and everything from yesterday echoes in our ears. Beyond recollection, a gift that can enhance daily rituals and intimate experiences is the universal language of love, always reminding your loved ones where your love lies and where your heart is.
From classic fragrances to home fragrances, from body and hand care products to cutting-edge beauty, BYREDO creates a one-stop gifting destination during 520, inviting you to write a love note for your loved ones. The mailbox standing in the store seems to be a reminder that a secret letter traveling through time and space is waiting for you to open it. The piles of papers hidden in the cabinet are sensory imprints of fragrance, leaving precious memories waiting to be unpacked in the future. As time goes by, the paper may be short, but love is always long.
BYREDO cuts a book to express a heartfelt gift on 520. Photographer © Julien SONG.