It was 1972 when the Rilastil brand was born, the result of a courageous entrepreneurial choice: only two years after joining the company, Domenico Ganassini di Camerati, the current president of Istituto Ganassini – a dermocosmetic group founded in 1935, present in 89 countries and became a Benefit Society from October 2021 – alongside the world of cosmetics the Pharmaceutical Institute, the flagship of Italian scientific research. For the first time, the knowledge and methods of the pharmaceutical industry are applied to skin care and beauty.
Rilastil owes its origins to the treatment of skin elasticity problems, an aspect that, until then, was little considered. The desire to study, investigate and experiment with all the solutions that could improve this skin condition lead to the birth of the most important cosmetic for solving skin elasticity problems: Rilastil Smagliature.
Ganassini’s goal is clear from the beginning: to reproduce the qualities that characterize pharmaceutical companies in the cosmetic sector, ensuring total well-being and safety for end consumers. After 50 years, Rilastil continues to focus on research and innovation for skin health and environmental protection. The ambition is to propose targeted solutions with increasingly effective formulations that quickly resolve some of the most common skin problems.
2022 will be a special year for Rilastil in which exciting moments will alternate with special initiatives on the Italian territory and beyond, to thank consumers, pharmacists, doctors and all stakeholders who have allowed the brand to represent one of the Italian dermocosmetic excellences. . In all participating pharmacies, the competition – active until 1 December – has started, giving away 100 kits of 250 euros of products and, in the final draw, a Fiat 500, 100% electric (www.50annirilastil.it).
The first edition of the Milan Beauty Week from 3 to 8 May will be a first major event, a cultural project designed to promote the social, scientific and economic value of cosmetics and highlight the peculiarities of the Italian cosmetics supply chain. On the occasion of the week of beauty Rilastil will offer free visits for the early diagnosis of melanoma in collaboration with the ANT Foundation and will kick off the Prevention tour that will touch various cities throughout the Italian territory. On board the mobile clinic – ANT prevention bus – the professionals of the Foundation will offer, with the help of dermatoscopy (a non-invasive method that allows you to examine the characteristics of the epidermis that are not appreciable to simple inspection with the naked eye), free dermatological checks aimed at the timely diagnosis of suspicious or neoplastic lesions.