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In the first quarter it was one of the few growing activities for the LVMH group of which it is part and continues to grow with a global omnichannel network of over 3 thousand in the world of which around 130 in Italy, digital platforms and the e-commerce site and 52 thousand employees. The Sephora perfumery chain does not stop and, in view of the summer season, continues with the development of the new concept of Sephora Playa stores, designed to offer the Sephora shopping experience tailored to seasonal summer destinations, already present in emblematic destinations such as Ibiza, Mykonos, St. Tropez and Marbella.
This time it’s Italy’s turn with the opening of a temporary store in Forte dei Marmi.
Like the other Sephora Playa, it is spread over a smaller surface area than the rest of the other perfumeries and offers a special assortment with a selection of the Sephora offer. A range of sunscreens and haircare products, as well as some of the community’s most loved make-up and skincare brands, have been carefully chosen to meet the needs and desires of customers who frequent the seaside resort.