Shiatzy Chen Announces Collaboration with Brand Ambassador Liu Yu
Shiatzy Chen, a fashion brand known for its expression of oriental aesthetics through high-end fashion, has announced an exciting new collaboration with brand ambassador Liu Yu. The Chinese-style young man, known for his gentle oriental temperament, will be joining forces with the fashion brand in what promises to be a perfect partnership.
As Shiatzy Chen’s best friend, Liu Yu has consistently chosen to showcase her style and attitude by wearing Shiatzy Chen’s clothes at numerous important occasions. This official announcement marks an upgrade in the cooperation between the two parties, representing a mutual appreciation and commitment between the brand and the artist.
Shiatzy Chen has always focused on “shaping Chinese traditional culture” and this collaboration with Liu Yu is a testament to that commitment. The brand aims to capture the essence of current styles while inheriting the beauty of traditional Orient. With Liu Yu known as the “Beautiful Boy with Chinese Style” and being an excellent disseminator of traditional Chinese culture, the collaboration is set to integrate Chinese and Western styles in a unique and captivating way.
To celebrate the collaboration, Shiatzy Chen has specially customized a Year of the Dragon limited gift box, which embodies the traditional symbol of the East – the dragon. The gift box, themed around Shiatzy Chen’s 24 spring and summer “Phantom” collection, features bold red and black colors and is inspired by the strength and blessing associated with the dragon. The limited gift box contains various items including a mirage image ink embroidery T-shirt, a multi-functional pearl necklace with a love pendant, Chinese New Year stamps, Liu Yu’s personal photo collection, and a lucky number plate.
The T-shirt and necklace featured in the gift box have been intricately designed by Liu Yu, with the T-shirt bearing a lifelike auspicious mirage dragon and the necklace being a versatile accessory that can be used as a mobile phone chain or a finishing touch to an outfit.
The joint gift box will be limited to a total of 824 copies and will be available for sale on e-commerce platforms starting from January 18, 2024.
The collaboration between Shiatzy Chen and Liu Yu is an exciting blend of traditional Chinese culture and modern fashion, and is set to bring a unique and captivating aesthetic to the fashion world.