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Sodalis continues its path of strong international development, strengthening its position in the European beauty panorama. You have in fact acquired the majority share of Artdeco Cosmetics Group, a family-owned German selective make-up company founded in 1985 which operates under the Artdeco, Make up Factory and Anny brands. On the one hand, the acquisition consolidates the business in Germany, where Sodalis is already active with a wholly-owned subsidiary (Lornamead, which owns CD, a well-known German brand of deodorants and body wash), successfully acquired in 2022. On the other , strengthens its presence in the make-up market, a highly strategic sector that the group presides over with brands such as BioNike, Deborah Milano and Goovi in Italy respectively in pharmacies, large-scale retail trade and e-commerce.
The German group achieved a net turnover of 72 million euros in 2023 (of which 84% comes from the main brand Artdeco) with an annual growth of 16% and is the partner group of the main German selective retailers. It has a growing international footprint and distributes its brands globally in perfumeries, beauty centers, spas and department stores in more than 60 countries. The company employs 680 people based in Monaco and manages its own production site for assembly of products and a state-of-the-art logistics warehouse located in Karlsfeld and Bergkirchen (in the Munich metropolitan region).
The operation brings to twenty the number of acquisitions made in twenty years by Sodalis, a family company founded in Italy and active in the health, beauty, personal care and home markets with over 20 proprietary brands for a turnover of 690 million euro in 2023 with 1,165 people, with offices in Italy, Germany, France, Portugal and Spain. The group has always invested in the quality, research and innovation of its brands, created in the 4 owned laboratories and in the 4 cutting-edge production sites located in Italy and France.
«This acquisition allows us to grow in Germany, one of the largest beauty markets in Europe, with an excellent and high-performance company, highly recognized for its strong heritage and know-how in make-up – comments Fabio Granata, CEO by Sodalis Group -. We share important common values with Artdeco and are confident of developing, together with the management team, a strategic roadmap to further expand the business as part of this new Italian-German marriage.”