The pandemic has not stopped Witt Italia Group specializing in cosmetics, supplements and hygiene for the home declined in a green version with the Erboristeria Magentina and Armonie di Bellezza brands. In fact, 2020 marked a + 27% of aggregate turnover despite three months of interruption of commercial activity.
“Even more than in the past people were looking for safety and quality for their well-being, already consolidated values of our reputation with customers – underlines Aristide Artusio founder and CEO of Witt Italia Group -. The elective places of life in the year of Covid 19 were pharmacies and home and we were there. These two canals were naturally fortified. The great commitment of the company that responded immediately by formulating sanitizers, supporting the hospital sector and collaborating with the academic world, made our philosophy and the propensity for care that we have always had even more evident ».
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The Piedmontese group emerged strengthened after a heavy year for the world economy, reacting to emergencies with the creation of sanitizers for 90 tons already on the occasion of the first lockdown: “It was not thought only in terms of product, but also of service to the community – explains Artusio -. We have provided free more than 13 tons of sanitizer to the Civil Protection and to some hospitals, a good that was necessary and unavailable, then it was distributed both in gel and spray form, throughout the country “.
Erboristeria Magentina has grown in terms of cascading sales volumes on all products, increasing the number of customers and translating into a + 33% increase in turnover. A key axis was the channel of pharmacies and parapharmacies, the chosen place of purchase also for the guarantee of the safety standards it represents, in fact the number of customers has grown by 60% and this has meant that today it has a weight in distribution aligned with herbalists.
The distribution channel of Witt Italia Spa, the direct sales, not only did he not have pushups, but he increased. The home for Italians has become a multifunctional place and refuge: growth was 18% and the number of home sellers increased by 34%.