ROME – For the eleventh consecutive year Suzuki is the Car of the Sanremo Festival, the 74th edition of which is scheduled for 6 to 10 February 2024.
Suzuki’s presence at the Festival underlines the brand’s commitment to supporting and celebrating music and entertainment, one of Italy’s national popular passions.
“Suzuki chosen as the Car of the Sanremo Festival – commented Massimo Nalli – president of Suzuki Italia – allows us on the one hand to support the Italian passion for great music and on the other to present Suzuki’s passion for technical innovation which gives life to products that are close to people’s needs. We will do all this while having fun, as per the DNA of Suzuki cars, in short, the best.”
The relationship between Suzuki and music in Sanremo has been strong for years. “Music – say Suzuki Italia – represents an art in which creativity and imagination push authors and performers to break predefined patterns, experimenting with new forms of expression to give intense emotions to listeners and spectators. Similarly, designers and Suzuki technicians face the technological challenges and the design of the new models”.
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