ROMA – As part of its commercial strategy, Tesla has decided to offer the possibility of purchasing some options of its cars later, which, perhaps to save on the not-so-popular list price, are initially discarded.
So here is that in the event the user wishes to make use of the “Full Self-Driving Capability”, the Californian house has made available a new package that will allow the subscription to its driving assistance software instead of the ‘immediate purchase.
In practice, this means paying $ 199 a month instead of paying $ 10,000 for the expensive option all in a single solution when buying the car.
Tesla analysts had previously estimated that this subscription service would be able to generate recurring revenue, expanding the customer base for more expensive driver assistance features. The American brand, given the latest controversies raised by the accidents in which its models are involved, specified that the current characteristics of the service “do not make the vehicle autonomous”, stressing once again that “they require a fully attentive driver, who has the hands on the wheel “.
“Subscriptions to the FSD functionality are currently available for eligible vehicles in the United States – explained a message from Tesla on its website – Check your Tesla app for updates on availability in other regions.” In short, despite the commitment of the car manufacturers and the huge resources invested, the path to achieving truly autonomous driving without human supervision still appears to be very long. (mr)
.