“A phenomenal year”. This is how Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars, defined 2021 of the prestigious British brand (owned by BMW since 2003 but proudly “made in Britain at the Goodwood plant in West Sussex) which last year reached a new absolute record in sales with a progress of 49% compared to the result of 2020.
If the increase in volumes compared to the year-Covid was a foregone conclusion, the number of 5,586 Rolls Royces sold makes the news, a figure never reached in the 117-year history of the most famous of luxury manufacturers. A result driven above all by the success of the Ghost flagship and the arrival of the Cullinan, the brand’s first SUV.
“The extraordinary global success is confirmed by the record results achieved in all the most important markets, such as China, America and Asia-Pacific, and by the growing and very strong appeal of the special” Black Badge “series, the spectacular Phantom Oribe clay with Hermes and the our unrivaled personalization program ”, remembers Müller-Ötvös. “Since its foundation, Rolls Royce has never been satisfied with following standards and conventions, it has been able to attract creativity and a spirit of challenge, to the point of creating the excellence we represent today.”
The current Rolls Royce range is divided into the Phantom, Ghost, Wraith, Dawn and Cullinan models and is entirely built at Goodwood; the plant is currently working at full capacity on two shifts and the order book is “sold out” until September 2022.
An encouraging way to pave the way (and investments) for the development of the project for the Specter which just last year took its first steps and which will have to lead to the creation of the first fully electric production model whose program is underway. of 2 and a half million kilometers of testing to simulate 400 years of use of this revolutionary Rolls Royce.
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