□Rong Yu, chief reporter of Jimu News, Chutian Metropolis Daily
The dust of the 94th Academy Awards was settled on March 28. In the most-watched individual performance award, Will Smith, nicknamed “Shi Huang” by Chinese netizens, and “Model Worker” Jessica Chastain won the awards respectively. The best actor and actress award, becoming the most popular actor in 2022. In addition to the best actor and actress, there are many “familiar faces” works by Chinese audiences in this year’s Oscar winners list. Among them, the sci-fi film “Dune”, which was released nationwide in October last year, won 6 awards.
Dune sweeps tech awards
If you want to select the most worthy movies to watch on the big screen in 2021, the Hollywood sci-fi blockbuster “Dune” will definitely be shortlisted in the top three. The film is highly praised by fans as “the master of Hollywood’s visual effects”. While telling the audience the story of a young hero who was born in troubled times, it also allows the global audience to see the pinnacle of the development of film visual effects.
When the nominations for this year’s Academy Awards were announced, “Dune” received 8 nominations without any suspense, sweeping the nominations in technical categories such as Best Cinematography, Best Editing, Best Visual Effects, Best Sound, and Best Art Direction. And finally won 6 awards at the awards ceremony on March 28, becoming the biggest winner of the year.
Seeing the unparalleled scenery of “Dune”, Zhao Qian, a fan of Jimu Film Group, is glad that she went to the cinema last year to support her. “Actually, some film critics said that the film was dull and the rhythm was very slow, which made people feel sleepy. But I think This kind of sci-fi film that emphasizes the sense of picture should still be watched on the big screen. After watching it, it is really shocking. The realism of Hollywood special effects made me think that the sci-fi world really exists, and this movie ticket is so worth it.”
But not every audience found the correct way to open “Dune” like Zhao Qian. When a Jimu News reporter interviewed the box office situation after the release of “Dune” last year, many theater managers in Wuhan regretted that the film did not get the attention of the audience, and finally the national total box office was only 253 million yuan, “It’s a pity, this kind of movie really It was born for the cinema, even if it was later launched on a video website, but when you watch a small screen at home, the audio-visual effect will definitely be greatly reduced.”
The Oscars are waning
In addition to “Dune”, which won 6 awards, this year’s Oscar winner list includes “Black and White Witch Kuira” (Best Costume Design) starring Oscar-winning actress Emma Stone, and the new classic spy IP movie “007: No Time to Die” (Best Original Song) and the animated film “Full House” (Best Animated Feature Film) have also been in cinemas with Chinese audiences. But like “Dune”, these films that won awards and affirmations in the United States did not perform well at the box office in China. Even “007: No Time to Die”, which has super IP body protection, was only recorded in the end. 4 billion box office.
The relevant person in charge of Hubei Yinxing Cinema believes that this is not because Chinese audiences do not like to watch “Oscar-style” movies, but they prefer domestic movies as a whole. “From a story point of view, audiences prefer to watch Chinese stories that are related, resonant, and close to them; from a technical point of view, domestic films have developed rapidly in terms of technology in recent years, whether they are science fiction films or action films. , the scores in the audio-visual link are not low, so that the audience has more and more confidence in domestic films; moreover, the film aesthetics of the younger generation of Chinese audiences are generally very high, and ordinary imported films are not in their eyes.”
The person in charge commented that the influence of today’s Oscars among Chinese movie fans is getting weaker and weaker, “Everyone will check and fill in the gaps through the list of winners to see what ‘leftovers’ were missed in the previous year, but they will definitely not use The taste of the Oscar judges is the weather vane, so let’s all be wonderful.”