The foreign expansion of L’Erbolario continues and arrives in Japan. The Italian natural cosmetics brand has in fact recently opened a shop in the Yurakucho Marui shopping center in the Ginza district of Tokyo. An important milestone for the Lodi company that from a small artisan herbalist has grown to become a leading company in the Italian market of 100% made in Italy phytocosmetics.
«After several months of preparation work in constant collaboration with our distributor and our Regulatory office – explains Andrea Gruber, export manager of L’Erbolario – we were able to inaugurate our first Japanese flagship. At the same time, the e-commerce site was launched, always managed in collaboration with our local partner. This is the first point of sale which will be followed by others in the coming months, and which will be accompanied by distribution to other retailer chains operating in the cosmetics sector. We are confident that the opening of this market with very high potential and great visibility will allow our brand to grow further in Asia and in foreign markets in general ».
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Today the brand is represented by 4,800 points of sale in Italy and 190 franchise shops, of which 16 abroad, and is distributed in 45 countries around the world.