The social network that launched Meta (owner of Instagram, WhatsApp and Facebook) to compete directly with Twitter had a record debut and threatens to surpass Elon Musk’s platform in no time. mMore than 100 million users joined Mark Zuckerberg’s new bet and, as if the number were not enough, what stands out is that they did it in just 5 days.
The rapid increase in users that Threads achieved positioned it as the fastest growing network in history. He managed to overcome TikTok that took almost nine months to reach that number of userss, while Twitter (another social media moment) took more than two years to reach that number.
As reported by Quiver Quantitative, which tracks data from the Instagram app, Threads surpassed 100 million users early Monday morning, after launching in 100 countries simultaneously last Wednesday night. By achieving the milestone in less than five days, Threads surpassed the ChatGPT record, as the OpenAI chatbot it had reached the 100 million mark in two months.
You could anticipate the performance that the application was going to have from the first day and that is that in less than 24 hours it had already reached 30 million users. On Friday, Meta CEO Mark Zuckerberg announced that the app had surpassed 70 million subscriptions.and assured that they had “far exceeded” the objectives that were set.
Threads: the key to the record debut
One of the keys to the vertiginous jump in the users that Threads registered has to do directly with its registration system. In just a handful of steps, anyone with an Instagram account can enter the application.
It also allows you to import contacts from that app. It also has Twitter-like interactions like Like, Reply, Repost, and Share, and is ad-free for now.
According to data from Sensor Tower Data, which records data from application download platforms, Threads is the one with the highest number of downloads in