Great beauty is also a car. Indeed, there are many cars. So that putting them in line becomes difficult. Choose a limited number even more. They are the icons, models that have defeated time. Born to leave an indelible mark. Cars that have made their mark in design, technology and mechanics. Yesterday’s cars that still today leave you speechless for their modernity. Always current, even when they have disappeared. Some, however, continued their challenge. They continued to deal with time, with the industrial and technological scenario completely upset. And they did it thanks to their being icons. Here, we have chosen these templates for the cover story. From the Porsche 911 to the Fiat 500, from the Mini to the Jeep Wrangler. Cars that have made history but are ready there[1]ski the sign also in the future one. Who have been able to transform while remaining sem[1]pre themselves. Cars that today, for the most part, have chosen the path of zero emissions or in any case of electrification. Icons in their maximum expression. Models for which it is not even necessary to indicate the brand. Because a Mustang is a Mustang. Just the word. There is a huge fascination behind these cars[1]furnishings. There is always a story to tell, a character who made it possible. Imagine Giugiaro in front of a white sheet intent on drawing the first lines of the Golf, the most produced car in the history of the automotive industry. Thought to be the successor of the Beetle, at that time the most famous car in the world. Imagine what pressure, how much weight on our Giorgetto’s head. Yet, the company succeeded in full and that car born in 1974, after eight generations, still shows us today what the future of mobility will be from the top of the world sales charts. So now someone says that when the Beetle got wings it became a Golf. Stories of myths that run on the streets. Always avant-garde. Take the innovation. The car was able to ride it best of all. He knew how to update and surpass himself. The technological icons are there to indicate another challenge won. There is the Toyota Prius that pioneered electrification more than twenty years ago. The car that gave mobility a new future. The first hybrid in history when in 1997 no one even remotely thought about it. Indeed, deep down, someone was even laughing. And instead, did you see how it ended? Today all manufacturers with a few rare exceptions have a hybrid version for each model. Toyota alone has sold some 15 million pieces to date. And for this reason the Prius has become by all effects the “icon of technology“. It opened a front that extended the life of the car by making it “friend” of the environment. Because the new challenge will be precisely that of sustainability. Challenge that perhaps these icons (and those to come) will allow us to win.
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