The first full-industry-chain musical performance variety show “The City of Philharmonic” is set to gather all the musical actors
With the development of the times, Chinese variety shows for mass entertainment have undergone tremendous changes. Vertical variety shows have been very popular in the past two years due to their clearly targeted audiences, understanding of audience needs and aspirations. Dragon TV actively responded to the SARFT’s policy plan for the high-quality development of the audio-visual industry. After in-depth insight into the needs of urban development and people’s cultural life, it focused on the recovering musical theater industry, and launched the first title with the slogan “Live up to love, shine with strength”. The entire industry chain musicals compete in the variety show “The City of Philharmonic”, in order to help build Shanghai’s performing arts capital in the future, strengthen cultural self-confidence, and promote the prosperity of socialist culture. On March 3, the official announcement of “The City of Philharmonic” will premiere on Dragon TV on March 12.
The concept poster is released, and all the high-quality actors go to love
In the first concept poster released by the show, people of all shapes and sizes from all over the world stand on the staff, like beating notes. The golden light shining in the center of the pattern symbolizes the spotlight, illuminating every musical actor who shines on the stage. Each dividing line that appears in the picture represents collision and combination, giving people different associations with the interaction of musical actors. The concept poster is also supplemented with city silhouettes as embellishments, which skillfully integrate art and life to create a romantic and beautiful atmosphere, which makes the audience involuntarily look forward to it.
The announcement of the posters of the group portraits of the players was the first to trigger a storm of netizens “swiping the screen”. In addition to inviting many well-known producers in the industry to participate in the recording, “City of Philharmonic” has also carefully selected 32 high-quality actors who are closely related to musicals across the country, including senior pioneers, powerful singers, new forces, and cross-border actors. It will present an unprecedented feast of audio-visual music to the audience. Professional musical actors such as Zheng Qiyuan, Cao Muzhi and Ye Qisheng, and musical lovers such as Li Ziting and Wang Zhuocheng will gather together to discuss and exchange ideas and share their love. They will advance according to the themes of different stages, and compete for the ultimate “philharmonic crown” through the all-round stage of “singing, dancing, and acting” in the multi-repertoire competition, and will also interpret the stage charm of musicals to the greatest extent. , to attract more audiences into the theater and fall in love with musicals.
Let the elegant art flow into thousands of households, and the musical will move towards a new ecological circle
As a modern stage comprehensive art form, musicals are more popular than other elegant arts, but there are still essential differences from simple singing and dancing. At the same time, with the assistance of stage arts such as costumes, scenery, lighting, etc., the overall stage effect can be formed. Therefore, the viewing threshold is relatively high, and the road to development is still a long way to go.
Dragon TV’s “City of Philharmonic” bears the important task of “breaking the circle”, so that musicals will no longer be high and low, but fly into the homes of ordinary people. After conducting a lot of research, the program team introduced a professional team and the “assistance group” mechanism to play a combination of “reality show + competition”, which will not only fully show the respect and love of musical actors for the musical career, including their Personal experience and career dreams will bring artistic atmosphere to life with vivid and interesting content, and will also attract more and more talents and audiences to the musical market by presenting many high-quality stages, thereby promoting the original ecological prosperity of Chinese musicals.
In addition, this variety show will build a whole industry chain platform business, and conduct an all-round layout from talent training, content production, IP development and other fields. Under the background of content segmentation and diversified consumption upgrades, it will gradually boost domestic small businesses. The transformation of theater into a new type of cultural consumption demand has achieved both the market and reputation of musicals.
Ingenuity and deep cultivation of IP advantages
Musicals gradually entered the field of view of Chinese audiences in the late 1990s and achieved rapid development. Especially in Shanghai, more and more musical theater production agencies have been stationed, and classic IPs have been staged one after another. high. There are various signs that the city is gradually moving towards the “musical capital”.
As a mainstream media, Dragon TV has always been striving to demonstrate the platform’s sense of responsibility and responsibility. The new variety show “The City of Love” will strive to become a business card of Shanghai. At the cultural level, by introducing famous domestic and foreign classic IP plays and dedicating to innovative expression of the plays, it will highlight the connotation and temperament of the city and help Shanghai truly become a “” The City of Philharmonic”. As far as the industry is concerned, it will fully demonstrate the perseverance and love of the practitioners, and record the whole process of the musicals becoming hotter and better. Finally, the program also hopes to inspire the production of more high-quality musicals and let the world hear the voice of China.
“Live up to love and shine with strength”, how many surprises will “The City of Philharmonic” bring to the public? From March 12, please lock in Dragon TV, let us look forward to this whole industry chain musical competition and variety show!