Source Title: TOMMY JEANS releases music capsule series, the collision of music and the street guides the trend
Netherlands，Amsterdam (August 2021) – Tommy Hilfiger, PVH Group[纽交所代码:PVH]Its wholly-owned subsidiary announced the launch of the TOMMY JEANS series “Tommy Revisited: Music Edition”. From the beginning, music has played an important role in Tommy Hilfiger’s life and work, and has injected a unique brand spirit into TOMMY JEANS. As the first designer brand to creatively collaborate with musicians, from hip-hop to rock and roll, Tommy Hilfiger revisited the history of TOMMY JEANS with a capsule series inspired by new retro products.
The “Tommy Revisited: Music Edition” series combines the streetwear aesthetics of TOMMY JEANS with touring costumes to commemorate the music legend TLC, Backstreet Boys, Britney Spears and the Rolling Stones. Whether it’s tour sponsorship or behind-the-scenes stories, these musicians have been in close contact with the brand. This series combines the artistic moments of musicians on tour with the iconic TOMMY JEANS streetwear. It includes 16 different styles of T-shirts and sweatshirts, available in unisex and women’s sizes, all made of organic cotton , And highlight various unforgettable moments on the stage.
This product was released on October 20th and will be presented on TOMMY JEANS social media, showing avant-garde and young streetwear styles with unique creative characters. The “Tommy Revisited: Music Edition” capsule series will be simultaneously sold in tommy.com, Tommy HILFIGER and TOMMY JEANS’ global select stores and some wholesale partners.
Fans are sincerely invited to follow @TommyJeans on social media and join the growing TOMMY JEANS community-an online gathering place that combines music, streetwear and youth culture, breaking the boundaries of personalized style and self-expression. Use the hashtag #TommyJeans# to join the interaction on social media.
About Tommy Hilfiger
Tommy Hilfiger includes two brands, TOMMY HILFIGER and TOMMY JEANS, and is one of the most recognized high-end design and lifestyle groups in the world. Its focus is on the design and marketing of high-quality customized men’s clothing and sportswear, women’s clothing and sportswear, children’s clothing, denim collections, underwear (including robes, pajamas and homewear), footwear and accessories. Tommy Hilfiger also provides lifestyle products such as glasses, watches, perfumes, swimwear, socks, small leather goods, household items and luggage. The TOMMY JEANS product line includes jeans and men’s and women’s shoes, accessories and perfumes. TOMMY HILFIGER and TOMMY JEANS offline specialty stores, department stores, and official websites provide products and services to consumers around the world.
About PVH
PVH is one of the world‘s largest and most respected fashion companies, connecting with consumers in more than 40 countries. Our global iconic brands include Calvin Klein, TOMMY HILFIGER and other sub-brands. Our 140-year history is built on the strength of our brand, our team, and our commitment to pushing fashion forward. This is our power, this is the power of PVH.
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