27QUAI GROSMOTT Launches “Evil” Women in the Workplace Series
27QUAI GROSMOTT, known for exploring the wild and untamed, has turned its focus to the modern workplace with the release of its new product line, “OFFICE BADASS – Evil Women in the Workplace Series.”
The brand aims to empower contemporary women in the workplace, challenging traditional norms and stereotypes. The series is inspired by the idea of embracing one’s inner strength and assertiveness, particularly in the face of bullying and harassment that often go unnoticed in the workplace.
According to the brand, the “Evil” Women in the Workplace Series embodies self-confidence, resilience, and the ability to stand up for oneself in any situation. It draws inspiration from iconic female characters like Catherine from the movie “Basic Instinct”, showcasing a strong and confident working woman.
The collection showcases a range of emotions that women experience in the workplace, from feeling overwhelmed and uneasy to being in control and empowered. It explores the complexities of navigating office politics and breaking free from societal expectations.
Produced by PYOGI PUBLIC, the series features model Margaret Autumn, styled by Qiuge Wang, with makeup and hair by Wendi Yiyi. The visual storytelling of the series is brought to life by photographer Weishan and lighting by Nobita.
The “Evil” Women in the Workplace Series by 27QUAI GROSMOTT is a bold statement on female empowerment and the strength of women in the face of adversity. It encourages women to embrace their inner “badass” and stand up for themselves in the workplace.