“2020 was a very fluctuating year: we started growing, then we had a forced decline dictated by the closure of retailers, and then a big autumn comeback, until we ended the year with a small decrease on the previous year . This reduced decrease expresses the full recovery of lost sales in the sector “duty free“Which weighs 19% against an improvement in domestic areas, judged by China with + 25%”.
Davide Sgariboldi, general manager of EuroItalia, talks about how the family business has faced the pandemic and what are the new projects. «We worked on the attack – he continues – by securing our workplaces to ensure continuity and we have given impetus to the market to balance the drop in demand with the launch of two new perfumes, a Versace for women and a Missoni for men. We have not reduced our investments and we have facilitated the commercial credit of some deserving customers. The factor time to market it was a significant competitive aspect that made us realize an increase in market share ».
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On the great expected 2021, the company expects to recover the economic values of the pre-crisis 2019 Covid closed with a turnover up 13.1% to 395 million euros. “By analyzing the most recent data we could also exceed pre-Covid levels in a much better time than expected given that we closed the first quarter with a historical record. As a commercial strategy, we will insist in the geographical areas in a widespread manner as we have always done consistently, certainly the Chinese market and the United States are confirmed as our priorities “.
In short, 2021 will be the year of the restart for the company. “We are working on several projects. In early April we launched a new Moschino women’s fragrance, Toy 2 Bubble Gum. Next month we will be focusing on Dsquared2’s first gender fluid fragrance, 2 Wood. June and July will see us grappling with the launch of two new brands owned, Atkinsons and I Coloniali, acquired in August last year. While in the fall we will have a men’s by Versace, as well as the launch of six new couture fragrances by Atelier Versace. Our commitment to the Naj Oleari Beauty brand continues as always, with the launch of seasonal collections and special projects ».
With a new challenge for EuroItalia which has published its first Sustainability Report. «Let’s talk about the future – says the manager – of f biodegradable girls up to 95%, of entire FSC certified packaging against deforestation, of a sustainable zero-kilometer supply chain, of love for tradition to be supported for the next generations, of the creation of gift boxes with plastic free packaging and of the development of increasingly more products green “.