The new Virgin Active club will be open to everyone and will be inaugurated today and tomorrow (18 and 19 September) with an open weekend at the Bocconi University in Milan. The first after the Covid emergency for the gyms brand that matters more than 1.3 million subscribers, a staff of about 24 thousand people around the world and 250 centers in eight countries including Italy where it is present with 37 clubs, over 167 thousand members and 3 thousand employees.
2020 in our country closed with a decline of 35-40% in revenues due to the lockdowns and closures imposed after a record year, 2019, archived with a turnover of 145 million euros. The goal is now to recover the lost ground also thanks to the new business model developed by the company to respond to the pandemic crisis that combines the traditional registration in the fitness center with the possibility of subscribing to outdoor subscriptions in twelve Italian parks or to follow courses and workouts on demand.
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The new opening in Milan – planned last year, but then postponed – brings to 13 clubs in the Milanese capital and has a symbolic value. A bet that has already led to a large number of subscribers, thanks to the pre-registrations started during the summer.
“With the inauguration of a new fitness village in Milan, we intend to make a contribution to the city with a message for those who in this particular period feel the need to regain confidence and need positivity and concreteness – comments Luca Valotta, president and director. General of Virgin Active Europe -. The new club is also a dedication to our customers who have never stopped making the strength of their passion feel, as evidenced by the results given by about 20 million interactions with our digital workouts, during the months that the gyms are closed ».
The Virgin Active Milano Bocconi is located inside the Bocconi Sport Center and is spread over an area of about 3 thousand square meters. Among the services offered, a Gym floor, Grid training and CrossActive areas, Boxing, Yoga and Pilates, Active, Reformer Pilates and Cycle studios. And again, there is a relaxation area with whirlpool and sauna, Turkish and Mediterranean bath and a 160-meter indoor running track created in partnership with Adidas.