Listen to the audio version of the article
There was a slight decline in visitors from Italy, while those from abroad increased by 10%, and a great response from the city to initiatives such as White Village, dedicated to B2C: the latest edition of White closed with a total of almost 18,100 visitors, a figure to which
the over 6 thousand of White Village are also added.
White thus confirms itself as a leading showcase for new talents and a stimulating platform for already consolidated brands, thanks to the selection of general manager Simona Severini, who proposed a brand mix capable of embracing all segments, from clothing to jewellery, and saw fashion mix with other arts. Around 300 brands on display (40% international, 60% Italian) which presented a preview of the ready-to-wear collections dedicated to the FW 24-25 season.
«I would like to underline how today, after the Covid period, our world has transformed and the events that have not been able to grasp the change – like the majority of European ones – are consequently canceled from the market – declares Massimiliano Bizzi, founder and president by White -. In Italy today, for women’s fashion, there is no doubt that in Milan White is a reference “trade fair” excellence. The turnout and participation data of the brands clearly demonstrate this. However, we are only at the beginning of a journey that will be long and difficult, made up of transformations. We and the institutions must become seriously aware of this, to help the sector in such a difficult moment. Our company reality is in total evolution and this is demonstrated by all the initiatives recently activated: from the great success of White Village, an important sign of openness to the city, to the Expo White project aimed at presenting the creativity of countries until now recognized only for their development of the retail segment. Furthermore, through the (Textile)Times by Expo White project, greater support will be given to international designers. All our initiatives place the city of Milan at the center and are functional to the renewal of the show, both in terms of brand mix and image.”
White also promoted a project related to sustainability with the collaboration of the United Nations Industrial Development Organization (UNIDO): it was a special photographic exhibition that addressed the theme of the global challenge of textile waste, designed by the students of Casa Moda Academy of Casablanca (Morocco) and developed within the SwitchMed program.