Source: Wonderland Chinese version
Original title: Why Emma Chamberlain is the funniest person
Recently, social network celebrity Emma Chamberlain collaborated with clothing brands across borders. Taking Emma’s childhood summer vacation as the creative inspiration, they jointly launched limited edition denim shorts, and the mottled washed design set off a cool trend.
This is not the first time Emma has cooperated with the brand. On the 25th of this month, Emma released a photo of herself and the drink brand swoon on her personal social platform, which immediately attracted the support and pursuit of a large number of fans.
Emma Chamberlain, known by multiple media as “the most interesting person on YouTube,” has become the darling of fashion magazines and has gained cooperation with major brands. In just 4 years, she has received more than 11.3 million subscribers on YouTube and more than 15.35 million on Instagram. attention, at this time only 21 years old.
When she was affectionately called “the most interesting girl in Generation Z” by fans, some people didn’t understand that there are thousands of good-looking people and many interesting souls. Why is she?
“We all owe the dollar store an apology.” (We all owe the dollar store an apology).
Emma’s popularity began with the “$1 store good thing out of the box”. No makeup and no beauty, she appeared in front of the model camera with acne and dark circles under her eyes, playing with a poor quality orange wig, which seemed to have nothing to do with the sexy girl she imitated. But it is this quirky style of painting that has attracted a large number of fans.
With fast, jumpy, and playful editing style paired with exaggerated scaling, facial distortions, misaligned fonts, and hilarious music, Emma succeeds in achieving her goal of being funny and keeping people engaged. Although she herself said that during the marathon-like editing process, she herself “laughed for at most 10 seconds.”
In the era of skin resurfacing and P-pictures, Emma is like a clear stream. Often because the perspective is too close to the audience, everyone often forgets that she is a blogger and subconsciously regards her as a friend around her.
After watching Emma’s video content, you will find that it actually records the very ordinary things in life, making cupcakes, or trying to sew by hand, what really makes her unique and “the most influential Youtuber” is her. When you frequently interrupt your own show and interact with your audience.
Randomly tie up your hair and share your lost manicure with everyone with a wrinkle on your forehead. Sudden hiccups, when applying makeup, or after a satisfying meal, do not deliberately cut them off, and do not feel any inappropriate.
When she just woke up, she would sit in front of the computer and chat with netizens: “Hey girls, you can wear no makeup, you can tie your hair casually, and you can meet people if you have acne. You can do whatever you want. “
Gradually, more and more people began to fall in love with this little girl who is not outstanding in appearance, but is very down-to-earth, real and natural, because this is her and the most real everyone.
People are just looking for something relevant to them. Pink walls and avocado toast don’t stop people anymore.
Emma has the courage to step out of her comfort zone boldly. She shoots magazines and works as a model. She is not restrained in the face of the camera. With exaggerated clothing and colorful makeup, she also plays the same role in the hard photos of the girl in the video. To the fullest.
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At major fashion weeks in recent years, Emma has also become a frequent visitor, wearing different styles of clothing out of her own style, which can be salty or sweet, and noble or cool in the next second. Walking out of the red carpet, the ever-changing outfits on the street can always give people unexpected surprises.
In recent years, fashion brands have all tried to cooperate with representative Z-generation influencers, and Emma’s distinctive personality and courage to try made Louis Vuitton noticed this lovely girl.
The two sides quickly started cooperation. In 2021, she received more attention than stars, became the advertising model of Louis Vuitton’s 2021 autumn and winter series, and was invited to participate in the Met Gala as a red carpet interviewer for two consecutive years.
At the Met Gala in 2021, Louis Vuitton specially customized a gold dress for Emma, matched with high-end custom jewelry earrings, making Emma sparkle.
And this year, during the red carpet interview, Emma once again wore a Louis Vuitton dress to highlight her graceful figure, wearing Cartier’s 1911 collection crown and 1928 collection’s topaz necklace Coker, showing the beauty of classical and modern. Inject a sense of youthful vitality into the brand’s luxurious and noble image.
“You get everyone to upload these ordinary photos, so the rainbow food photos stand out”, maybe it’s just because everyone has embraced the aesthetic of perfection that it’s outdated. And Emma’s creative shooting makes the photo not a beautiful appearance, a vivid person, a story, not a flat photo.
Few fashion bloggers are as funny as she is. In her Instagram, one second she is still in a concave shape, and the next second she makes a face like no one on the street, which makes people sigh. Weird”.
In the face of the huge popularity bonus, Emma still adheres to her original style, is real and unpretentious, does everything seriously, shares her preferences and feelings, and at the same time, never stops exploring more possibilities for herself.
Even at this age sensitive to outside opinions, she never minds showing her raw appearance online. On Emma’s social platform, sophisticated looks and expensive costumes are never the protagonists, but a funny expression or an attempt at something new.
“People are writing longer and longer headlines. They’re sharing how much money they make…I think it all goes back to, you don’t want to see a girl standing in front of a wall that you’ve seen thousands of times. We Something new is needed.”
Every video work Emma Chamberlain publishes on YouTube records and witnesses the growth of this twenty-something girl.
Looking at Emma like this, it’s hard to imagine that she was once troubled by depression, and once closed herself, and was reluctant to communicate with others. Under the doctor’s advice, she took the first step to share her inner feelings in front of the camera, from the initial channel of family communication to the gathering place of millions of fans today. They like to listen to Emma’s speech, and they will also Encourage her appropriately.
Emma, who is recovering slowly, keeps trying to use her funny talent. She is really cute and has no burdens. Like the most ordinary girls, she can live a very real life without shampooing or makeup for three days. In her, fans don’t need to spend too much imagination to see the life they like.
Later, Emma became a real “talker”, babbling in front of the camera for a while, speaking fast and to the point, showing her true “rough” appearance.
Obviously, he was sitting very dignifiedly to accept an exclusive interview with Louis Vuitton. The next second, he disliked the brand problem and came out on the spot. The direct courage is really great.
Her sincerity has always been the most real. People envied and yearned for her life, but they didn’t feel anxious because Emma didn’t just show the good side. She will also be unable to continue traveling because she has not checked the fuel tank, and she will also have a whim when her head is hot, but she can always find new hobbies for herself, as if she is full of energy, she wants to do all the fun things in this world. Give it a try.
Last year at Met Gala, when Emma went to the backstage to interview supermodels, the first words everyone said to her were “I like you so much” or “I’m your fan.” When I was a favorite Youtuber, they all said Emma’s name at the same time.
No matter what happens in the future, I believe Emma Chamberlain will always be like that, tilting her head, chewing gum, like saying the law of gravity, and saying to the world: “I always am.”
Producer: Kene
Edit: TT
Editorial Assistant: Lexie
Design: tiffany F
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