The Myth of Love poster. Mr. Zhao, the theater operator, believes that “Myth of Love” is “the best romance film in my mind” and “actually real life is the most romantic.”
□ Changjiang Daily reporter Wan Xuming
Every year in February and March on the big screen, people always look forward to love. However, the new love movies released in 2022 have collectively encountered word-of-mouth waterloo. The title of the film is getting longer and longer, but the response of the audience is getting worse and worse. The title of the film that cannot be understood and the routine plot that is tired of watching make the audience wonder: “Will love movies not fall in love?”
■ The box office of romance films is generally sluggish
On March 11, the movie “Can You Just Like Me” was released. The audience was looking forward to this youth campus romance. In 2019, “Story Sadder Than Sadness” created by the same team was called “Super Tear Gas” and received 681 million yuan at the box office after its release. However, the cumulative box office of the new work in the five days since it was released is only more than 12 million yuan, which is not as good as the single-day result of the premiere of “Sad”.
What’s sadder than sadness is that this is already a good result in a new romance film in 2022. “I Want to Love You in Your World“, director Huang Zhenzhen’s new work “Don’t Forget I Love You”, who has been nominated for many Academy Awards, and “Wen Ruyan in Ten Years”, which was adapted from the million-selling novel of the same name, were generally sluggish at the box office.
On platforms such as Maoyan and TaopiaoPiao, the audience’s ratings are much looser, but there are also many ticket-buying audiences who have left a one-star or two-star negative review, “Obviously you can grab money directly, but I have to let you watch a love story. piece”. The super-long title, which is often eight or nine characters long, even as long as eleven characters, is confusing, and the audience is also dissatisfied, “To rate a romance film, 10 minus the number of characters in the title is almost the same. “
■ Traffic password is not working
Once upon a time, romance films were one of the most prone to dark horses. In 2011, “33 Days of Broken Love”, which was adapted from a popular novel on the Internet, was born, and became a typical case of small and medium-sized films with small and large scales. In 2012, the movie “The Girl We Chased Together in Those Years”, which was adapted from the best-selling novel of the same name by Nine Swords, was released, which once again set off a frenzy of small fresh love movies.
Since then, freshness, youth, campus, IP adaptation of online novels, etc. have become the traffic passwords of romance films, giving birth to such popular and popular examples as “The Year in a Hurry”, “To the Youth We Will Gone”, and “Later Us”. But now, these passwords have failed.
The audience Chen Qian wondered: “In the past, we believed in love more in romance movies, and even learned how to love, but now it seems that we can’t fall in love in romance movies. After watching it, I will only doubt my IQ.” Some viewers expressed In response to similar dissatisfaction, “among all types of movies, romance movies should be the most resonant, and the romance and regret in love can be felt in movies. But now many romance movies make people feel that we have grown up. , the movie is still playing the dog blood routine ten years ago.”
■ Love also needs the texture of life
“The love movie in my mind is the best. In recent years, it has been “Love Myth”. Mr. Zhao, a local cinema operator, told the Changjiang Daily reporter that the love story of this group of middle-aged people is not the best-selling, but let himself be this Movie lovers are satisfied. “For many years, because some movies have sold well, there have been more and more homogenized follow-up movies in the theater. Shooting a campus love is a fight, a secret love, and a workplace love is a car accident and a terminal illness. Not to mention that the audience will be tired of watching, we also feel that Enough is enough.” The anti-routine “Myth of Love” gave him hope, “Everyone always thinks that love is about not eating the fireworks, but in “Myth of Love” it is about cooking, eating, picking up children, tutoring homework, repairing Shoes don’t look romantic, but real life is the most romantic.”
In this regard, some film critics said: “Love movies should not only be about love, but the genre should be richer, and the story can be thicker, so that people can see the life behind the love.”