“Tonight I have insomnia again in a room alone. I put out the lights and stayed up the hardest night.” Listen to a song, learn a dance, Kugou Music’s open platform Xingyao plans to release another hit song, “Insomnia Night” continued to dominate the Kugou TOP500 list for 57 days, quickly climbed to TOP3, and reached the top for three consecutive weeks. Dog DJ hot song list. Topic views on the short video platform exceeded 4 billion, and the original sound usage exceeded 430,000 times. The customized version of the song’s dance detonated the entire network, and stars and talents such as Chen Farong, Zhang Ting, Liu Wei, Zhu Zixiao and others spontaneously followed the shoot.
“Insomnia Night” originally sang Song Mengjun in charge of writing lyrics and music, and sang the voice of many fans. Kugou’s comments quickly exceeded 7,000: “Every sentence of your “I’m sorry” has achieved my insomnia all night and all night.” I only know the night when I miss someone. I just want to have you by my side when I miss someone.
If the emotional expression of the song hits the hearts of the public, the magical customized version of the dance above has accelerated the popularity of “Insomnia Night”. “Insomnia Night” is full of dynamic style, very suitable for choreography. Therefore, Xingyao plans to start with dance and use the short video platform to carry out the topic marketing of “Insomnia Night Dance Party”, which will spark the nation’s dance craze. The topic will be on the short video platform challenge list TOP4, and the number of likes will exceed tens of millions.
Xingyao plans to use a differentiated operation strategy, combined with traffic resources inside and outside the platform, to help “Insomnia Night” quickly become popular, and realize the leap from “hot in the circle” to “sought after by the whole people”. The innovative marketing method of Xingyao Project takes full advantage of content resources and big data technology, accelerates the traffic conversion of the music ecological chain, and helps musicians and works gain greater exposure.
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