Youku Humanities Marks 12-Year Milestone with Successful Event at Aranya Jinshanling
On March 20, Youku Humanities celebrated its 12-year anniversary with a successful event at Aranya Jinshanling. The event, titled Youku Humanities 12-Year Friends, included a content conference, a humanities banquet, a poetry concert, and a Spring Mountain Travel segment. Supported by partners such as Tmall Magic Screen, Tmall Magic Box, Wuliangye, Longhe Tea, and Wanwuxiang, the event showcased the platform’s commitment to promoting humanistic content.
The content launch conference at the event featured the release of new programs for 2024, insights into emerging humanities trends, and discussions on the commercialization of humanistic content. Wang Xiaonan, general manager of Youku Humanities, unveiled the program list for 2024, highlighting the platform’s collaboration with over 20 teachers and more than 200 program guests to create high-quality content with widespread appeal.
Additionally, Liu Yanhong, vice president of Youku, and Wu Hui, deputy editor-in-chief of “New Weekly”, shared their perspectives on humanistic video consumption and media trends for 2024. The conference also featured creative insights from cultural figures such as Wan Wei, Yu Gengzhe, and Li Jing, who discussed the impact of humanistic storytelling on audiences.
One of the key highlights of the event was the announcement of the Big Screen Initiative, a joint effort between Youku Humanities, Cool Meow TV, and Tmall Magic Box to bring humanistic content to living rooms across China. This initiative aims to enhance the viewing experience of humanistic programs and promote family bonding through shared content consumption.
Furthermore, Youku Humanities revealed plans to venture into cultural tourism with the development of new travel programs that combine entertainment and educational elements. By tapping into the growing interest in urban cultural tourism, the platform aims to provide unique experiences for viewers interested in exploring China’s rich cultural heritage.
The event concluded with a focus on Youku’s commercialization strategy, highlighting the platform’s commitment to marketing innovation and audience engagement. With a renewed emphasis on segmented content and emotional storytelling, Youku aims to connect with viewers on a deeper level and deliver meaningful content that resonates with their personal interests.
Overall, Youku Humanities’ 12-year anniversary event showcased the platform’s dedication to promoting high-quality humanistic content and engaging with audiences in innovative ways. As the platform looks towards the future, it remains committed to enriching the cultural landscape and inspiring viewers with compelling storytelling.