90% know the DOP and IGP brands… also the value?

90% of people know the PDO and PGI brands, 76% purchase at least one product with this denomination, almost 12% purchase at least ten. But what is the market perspective on certified products? Do consumers recognize the value of these productions?

The research ‘Knowledge and perception of value of PDO and PGI denominations among consumers in Italy’, carried out by Luiss Business […]