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“Let’s win together, let’s do it for us,” he says Giacomo Poretti in the commercial for the vaccination campaign against Sars-CoV 2 together with Alberto Angela. The reassuring smile with which he addresses the Rai TV audience is effective because it is human, it shows all the uncertainties and fears of each person, even with respect to the future, but above all it communicates the firm and unconditional trust in authority and reliability of scientific research and medicine.
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