“Behind the wheel with Proust”, Tropea (Smart): “Affordable costs and driving pleasure: the ideal mix for today’s car”

The Italian Tech study on mobility and the future of the car is called “At the wheel with Proust”. We have modified Proust’s famous thirty questions in terms of engines to understand who they are and how the big names in the sector think. And, above all, what are the strategies of their brand. In today’s episode Lucio Tropea, CEO of Smart Italia.

by Vincenzo Borgomeo