It is called “Divina” and is the space set up by the Ministry of Agriculture, Food Sovereignty and Forestry that welcomes enthusiasts and fans at the entrance to the Foro Italico park, on the occasion of the BNL d’Italia tennis internationals.
The space was inaugurated this morning, with the ribbon cutting entrusted to the minister Francesco Lollobrigida, also in the presence of the President of Sport and Health, Marco Mezzaroma, the CEO of Sport and Health, Diego Nepi Molineris and the President of the Federation Italian Tennis and Padel, Angelo Binaghi.
“This year we have done several campaigns linked to the world of sport. And today we wanted to be here to represent a model of nutrition linked to the origin, from some specific territories, of our denominations and geographical indications. What our food tells us is also the territory, the production capacity intimately linked to our history. Through this immersive Masaf station, in a few minutes you can perceive the strength that exists in our nation, in our products” underlined Minister Lollobrigida.
“The union between sport and correct nutrition is also consolidated through initiatives like these – said the President of Sport and Health, Marco Mezzaroma – which, on the occasion of a sporting event with a huge influx of spectators, pays homage to the agri-food excellences of Made in Italy which, moreover, are the basis of the diet, recognized by all as ideal for athletes and in line with a lifestyle healthy”.
The “Divina” stand offers an artistic video experience accompanied by an audio story that celebrates the beauty and richness of Italian agricultural territories. A real tribute to Made in Italy excellence with a focus on PDO and PGI products. The Ministry of Agriculture, Food Sovereignty and Forestry has also chosen to be present in another space where the kids from the Pellegrino Artusi Professional Institute for Food and Wine and Hotel Hospitality in Rome distribute nuts, a product healthy and nutritious, excellence of the Italian territories, an important combination of sport and nutrition.