The quality of servicewhich is measured in terms of execution speed and ease of access, and the transaction security. They are the two strands that drive theevolution of online payments, with the aim of improving the shopping experience and raising trust levels even among the most traditional consumers. These are two areas destined to remain central for a long time to come because if it is true that digital natives have far fewer foreclosures than their parents and grandparents when it comes to considering the new channels of purchase, it is also true that it is a question of low loyalty generation. This means that the younger typical consumer remains anchored to a brand, whether it is a product or related to a seller, only to the extent that he feels he is receiving a high level service and that does not put the chosen payment instrument at risk. This is far from obvious in the light of increasingly sophisticated techniques adopted by online scammers to steal sensitive personal data.
A confirmation of the new trends in the field of payments comes from the latest news of Nexi, paytech giant (2.7 billion in revenues in 2021, with a progress of around 10% over 2020), which operates in this sector in two directions: it offers solutions to accept online payments that adapt to every type of business; in collaboration with partners and web agencies, it creates turnkey solutions to activate online activities. An example of this comes from ‘Carefree collection for hotels’born from an agreement with Federalberghi, which ensures the online identification of contractors and makes contractual clauses transparent. A choice that allows you to reduce disputes, preventing misunderstandings, errors and opportunistic behaviors both in the case of reservations managed directly by the hotel, and via website and telephone. In addition, the system helps to manage disputes efficiently, as it reduces paper, processing times and red tape.
Change the scope, but not the approach, in the case of ‘Digital showcase’ which allows you to have an online showcase to be shared on social and messaging channels (such as text messages and Whatsapp) to manage the home delivery of products or collection at the point of sale or to manage the booking of services, online or over the phone, in real time . A way, therefore, to receive payments online even if you do not have an e-commerce site, keeping the relationship with the customer under control.