The father of the iPhone design (but also of the iPod, iPad, iMac, MacBook Air, Apple Watch and AirPods), Jony Ive switches to Ferrari. A “transition” that takes place through his new company – founded together with Marc Newson – LoveFrom which will collaborate with Exor, the holding company of the Agnelli family, and Ferrari. Not only. Sir Jony Ive will also join Exor’s Partners Council, an annual forum that draws on the experience and vision of Exor friends and partners who share ideas and explore business opportunities.
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After 30 years, the famous designer has in fact left the Cupertino house and founded LoveFrom, precisely to explore creative projects in the luxury business. There is therefore nothing better than the long-term, multi-year collaboration with Ferrari and Exor in the luxury business.
“In building great companies – explained John Elkann, President, CEO of Exor and President of Ferrari – we also believe in building great partnerships. Immediately after LoveFrom was born, we started talking to Jony and Marc about the opportunities to combine their world-renowned creativity with ours, creating complementarity and added value. Ferrari represents a first, exciting opportunity to do great things by building our future together. I am also very happy that Jony joins our Partners Council, his ideas will be of extraordinary value to us. “
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“With John – commented Marc Newson and Sir Jony Ive – we have been friends for many years, we admire his vision and his judgment. We are thrilled to undertake such an important and long-term collaboration with Ferrari as well as, more generally, with Exor. As Ferrari owners and collectors, we couldn’t be happier to partner with this amazing company and in particular with the experienced design team led by Flavio Manzoni. We see unique and exciting opportunities in collaborating together that we believe will produce remarkable and valuable results ”.
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