Earlier, it was reported that Microsoft plans to insert ads in free games on the Xbox console. Today, a person familiar with the matter broke the news that Sony also plans to insert advertisements in its own console.
It is reported that Sony is working with advertising technology partners to develop new software to place advertisements for PS console games. Officials say the idea is to increase profit channels and encourage developers to continue to develop free games.
In the form of advertisements, like Microsoft, Sony also hopes that advertisements can be integrated into the game, such as placing advertisements on billboards in the game, and can also provide rewards for users who watch advertisements to attract viewing.
However, unlike Microsoft’s clear statement that it will not profit from advertising, Sony’s current attitude is quite wavering, and it is still considering whether to take a cut of advertising revenue.
It is worth mentioning that, according to the executive of the well-known advertising group Omnicom’s game and e-sports department, customers still have concerns about placing advertisements in games.
On the one hand, both Sony and Microsoft insisted that they would not provide user data to advertising platforms, which resulted in the inability of targeted advertising and the difficulty in guaranteeing the effect; on the other hand, customers did not want their ads to appear in games with violent elements.
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