“It causes mistrust in traditional medicine” – breaking latest news

Programming on the “Life 120” channel managed by guru Adriano Panzironi
, through his testimonies and the teleshopping of products, «engenders mistrust in traditional medicine». But above all “it dangerously links the adoption of a lifestyle to the treatment of serious diseases such as cancer”. These are the reasons with which the Lazio Tar rejects the propaganda organized by Panzironi, the journalist who promises 120 years of life to those who buy his supplements.

To provide the cue for the judges to examine the universe of the guru, is the appeal proposed by the journalist against the fine of 264 thousand euros imposed by theGuarantor authority for communications (Agcom) to the tv programs of Adriano Panzironi and Life 120. The judges not only confirm the fine. But mainly they demolish the system devised by the journalist to trade his products. The fine was decided by Agcom because in May 2018, during a broadcast on the Life 120 channel, an interview was shown with the parents of a girl suffering from “Rett syndrome”. As soon as the intervention is finished, the teleshopping of products begins. Agcom decides to fine Panzironi because the media cannot use minors, if suffering from serious diseases, for propaganda purposes, as would have happened through the dissemination of the interview and subsequent teleshopping.

Panzironi – already on trial for abusive exercise of the profession of doctor for the marketing of its products – challenges the provision, but the TAR confirms it. Indeed, it goes much further. First of all, the judges observed how Agcom evaluated the entire programming of the Life 120 channel, where Panzironi’s comments, insights into diseases and teleshopping of his products alternate, from supplements to his book «Come vive 120 anni». This system is defined by the judges: “commercial information”. The channel, the judges note, is aimed at spreading Panzironi’s lifestyle, described in the book and guaranteed by taking the supplements. And it is in this junction that the tar finds criticality: «the in-depth analysis and testimonies transmitted by the“ Life 120 ”channel are capable of generating distrust in traditional medicine». Worse: “if it is true that the reduction of sugars and motor activity determine the improvement of pathologies, as demonstrated by traditional medicine – the judges write – it is dangerous, in terms of public health, to link to the adoption of a a lifestyle the treatment or regression of serious diseases such as tumors or genetic pathologies ». Consequently, for the judges the fine, due to the interview, must be confirmed.

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