Home » Labels. 94% read them and 75% give up if not convinced

Labels. 94% read them and 75% give up if not convinced

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Shopping is (also) a question of label: at least for that 75% of Italians who say they have given up buying a product at least once after reading the information on the packaging. But also for the 62% who never bought it again after consuming the label at home. This was revealed by the investigation conducted by Ipsos and reported in the latest edition of the Observatory […]

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