The momentum of the housing economy continues to burn, and Microsoft (MSFT-US) Xbox game consoles are selling hot. Xu Hongwei, product marketing manager of Taiwan’s Microsoft consumer channel and device business group, said that the sales of Xbox consoles in the first half of this year increased by 4 times compared with last year. Sales momentum is expected to increase, and the market is also optimistic about Xbox hot sales. The main foundries Hon Hai (2317-TW) and Pegatron (4938-TW) will benefit simultaneously.
Microsoft launched the next-generation game consoles Xbox Series X and S last year, and Taiwan was also included in the first list. As the housing economy continues to ferment, Xu Hongwei pointed out that Taiwan’s Xbox console sales have increased by 40% over the same period last year, of which 50% are New customers, the overall Xbox Game Pass user adhesion rate reached nearly 80%.
Xu Hongwei further pointed out that Microsoft Xbox also joined hands with Bethesda at the E3 Electronic Entertainment Expo this year to bring 30 games. In the future, it will continue to cooperate with Bethesda to launch more PC and console platform games. Next year, 6 popular masterpieces are also expected to join. In Xbox Game Pass, enhance the player’s gaming experience and ecosystem.
Microsoft said that with the assistance of 23 game studios around the world, Xbox aims to launch a new game every quarter, and develop more game content through the ID@Xbox independent developer program. The ID@Xbox model can also be applied to ID@Azure, allows independent developers to build cloud-based gaming experiences.
With the announcement of Microsoft Xbox sales, Taiwanese factories have added momentum to their supply chain operations. In addition to assembly plants, they include power suppliers Qundian (6412-TW), Lite-On (2301-TW), and Phison which supplies PCIe Gen4 control chips. (8299-TW) and so on, the Xbox supply chain will benefit simultaneously.