Although Cortana has become an important product in the Windows operating system in the past, and even planned to promote it to smart speakers and in-vehicle systems, the actual use rate was not high in the follow-up, so Microsoft finally chose to apply this digital assistant service to Office 365, or For commercial solutions, this service is no longer emphasized in Windows 10 and Windows 11, and the service operation of Android and iOS versions was terminated last year.
According to the content published by WhatsApp Product Director Alice Newton Rex in Big Bets, it was revealed that former Microsoft CEO Steve Ballmer originally insisted on using “Bingo” as the name of Microsoft’s digital assistant service instead of Cortana.
Sandeep Paruchuri, who also works at WhasApp in the past, used to be Cortana’s digital assistant service product manager, said that Steve Ballmer not only hopes to use “Bingo” as the name of Microsoft’s digital assistant service, but also hopes that all the company’s products can emphasize the Microsoft brand. Deepen consumers’ memory and impression.
In addition, in addition to the “Bingo” name that Steve Ballmer wanted, the Microsoft candidate list also included “Alyx” and other names, but it was finally decided to use Cortana as the current name.
As for the Cortana name that has received the most support, the main reason is that the name is derived from the virtual digital assistant service that appeared in the classic game “Last War” on Xbox, so it has received support from many consumers.
▲Appeared in “The Last Battle” and assisted the Sergeant Chief Cortana
Although Cortana has become an important product in the Windows operating system in the past, and even planned to promote it to smart speakers and in-vehicle systems, the actual use rate was not high in the follow-up, so Microsoft finally chose to apply this digital assistant service to Office 365, or For commercial solutions, this service is no longer emphasized in Windows 10 and Windows 11, and the service operation of Android and iOS versions was terminated last year.
However, Cortana technology continues to develop in the Chinese market under the name “XiaoIce”, and it is even now split from Microsoft to operate as an independent company to provide digital assistant services that are closer to the Chinese user experience.
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