Those who think that the “buy now pay later” boom is mainly attributable to the needs of younger people, those with less financial resources, may have to think again. Because in reality the biggest users are middle-aged users.
The installment of digital payments from three installments upwards does not constitute a financial shortcut from Generation Z, the daughter of an impulsive purchasing dynamic, but represents a conscious choice, adopted by a mature and conscientious target, according to a survey by Soisy.
They are consumers between the ages of 25 and 55, with a more significant presence between the ages of 41 and 55, mainly permanent employees. They prefer to use this form of payment for purchases in furniture-design, household appliances, electronics and sports, choosing more frequently – in 40% of cases – a duration equal to 12 installments. Following are the plans distributed over 10 or 7 installments, thus indicating a preference for extending the life of the debt.
Consumers in Lombardy and Lazio are those who have made the most requests for financing: € 5.59 million and € 4.47 million respectively.
The picture of the spread of online installment payments in Italy was made by Soisy, a fintech that operates in the world of financial services by offering an online platform that allows financing of online purchases between individuals.