Green light on the MamaCrowd platform – number one in Italy for equity crowdfunding investments – for the campaign of Yocabè, the innovative company specialized in helping brands to sell more and better on marketplaces. Goal of the campaign? High and with social implications: raise 1.2 million euros to improve the technology to make the platform’s services accessible to all companies, even the smallest ones that today are excluded from the potential of ecommerce.
Online commerce is in fact a strategic sector for post-covid economic development that has grown exponentially in the last year and which has seen the marketplace segment explode, which reached + 80% in 2020. In fact, multi-brand online stores the new protagonists of this evolution that promises double-digit increases in turnover for companies that will be able to manage the transformation.
.